LAUREN KIMAK
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FIREHOUSE PUBLIC SAFETY FOUNDATION

DON'T WAIT TO BE A HERO

If first responders don't have the tools they need, victims can't get the help they need. So by hauling a faux destroyed car throughout major cities, sobering social media, bold out-of-home and a $100,000 budget, we target millennials—the fastest growing charitable segment—on an emotional level.
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AD: Camila Bengoa
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  • HOME
  • WORK
    • Nintendo
    • Spinach
    • Crafty
    • IQOS
    • Kraft Super Bowl
    • VIM
    • Hershey's
    • MarkTen Elite
    • Payless >
      • Social
      • Experiential
    • Change Can Change
    • Carle Hospital
    • Firehouse Subs
    • Neutral Cycle
  • ABOUT ME
  • IDIOMS
  • CONTACT