STOP BEING BORING

By April, freshmen think they have it all figured out. What they don’t realize is that they have fallen into a routine - they are boring.  ​Illinifest Student Film Festival is about to change that. My team and I created the "Stop Being Boring" campaign using print, digital, and event tactics in order to raise event awareness amongst freshmen so they can break out of routine early on and experience something new.

AD: Victoria Hendzel

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