If you're looking for tour buses, translators or signs, Palermo is not for you. If you're vacationing in Palermo it's because you crave an authentic experience. My team and I created the 'Live Locally' campaign using guerrilla, print, out of home, digital and radio (not shown) in order to inform curious nomads of the local adventures they can find in Palermo.
Experiential cardboard lemon tree with multiple holes in it for each lemon. Shoppers can approach the lemon tree and “pick” the lemons off, just how the people of Palermo go lemon picking.